Brand & Bar Training Services by Cocktail Jockey™
At Cocktail Jockey™, we don’t just mix drinks—we build bar culture, enhance brand visibility, and raise the standard of bartending in India. With 20+ years of industry experience, we offer two powerful services tailored for alcohol brands, hotels, bars, restaurants, and hospitality groups:
Brand Training
Promote Your Alcohol Brand to Bartenders & Consumers
Are you launching a new alcohol brand or looking to boost the visibility of an existing one? Cocktail Jockey offers strategic brand training solutions to help your brand stand out—behind the bar and in the minds of your consumers.
What We Offer:
- Brand Advocacy Programs: We educate bartenders, bar managers, and staff to become ambassadors for your brand.
- Consumer Awareness Sessions: Interactive tasting events, cocktail workshops, and sampling activations.
- New Product Launch Support: Planning and execution of bar activations and trainings during new launches.
- On-Trade Staff Training: Engage bartenders across key bars/hotels to understand your brand story, serve it correctly, and promote it naturally.
- Cocktail Development with Your Spirit: Custom drink menus using your product to increase visibility and sales.
- Tasting Notes & Serve Strategy: How to present, serve, and pair your brand with the right mixers and cocktails.
Why Choose Us?
- We have trained and promoted for multiple domestic and international liquor brands
- We create engaging formats for both staff and consumers
- PAN India reach for brand rollouts, awareness & activations
- Years of industry relationships with top bars, bartenders & beverage professionals
Perfect for: Whisky | Vodka | Rum | Gin | Tequila | Liqueurs | Craft Spirits | Beer | Wine Brands
Let us help your brand be loved at the bar and talked about beyond it.
Bar Training
Skilled Bartenders Make Profitable Bars
Whether you’re opening a new bar, managing a hotel F&B outlet, or running a restaurant lounge—well-trained bartenders and bar staff are crucial. Cocktail Jockey provides custom bar staff training programs tailored to your operational needs and guest expectations.
What Our Bar Training Covers:
- Fundamentals of Bartending: Tools, techniques, hygiene, and responsibility
- Cocktail Making Techniques: Classic & modern recipes, garnishing, and presentation
- Mocktails & Beverage Service: For hotels with a high non-alcoholic demand
- Speed, Efficiency & Inventory Skills: Pour control, bar setup, stock management
- Guest Interaction & Hospitality Skills: How to upsell, engage, and build rapport
- Bar SOPs & Workflow Setup: Operational structure, POS usage, and service standards
- Custom Modules for Hotel Chains, Fine Dining, and High-Volume Bars
Who We Train:
- Hotel and restaurant F&B teams
- New bar staff in pre-opening setups
- Existing staff needing refresher/upskill sessions
- Individual bartenders looking to polish their skills
Key Benefits:
- Improved service speed and consistency
- Higher guest satisfaction and return rate
- Better upselling and bar profitability
- Tailored training plans based on your concept and customer profile
Available PAN India – onsite training or at our partner training centers.
Get a custom quote based on your location, staff strength, and training goals.
Why Cocktail Jockey™?
- Over 20 years of bar & beverage industry experience
- India’s top bar events & bartender training brand
- Trusted by alcohol brands, 5-star hotels, and global event companies
- 100% customized, engaging, and results-driven training
Let’s Elevate Your Brand & Your Bar Together
Ready to upgrade your team or launch your liquor brand with impact?
Contact us today for a customized training or brand promotion plan.